This is not a virtual Christmas card.

While artificial intelligence (AI) has made significant strides in recent years, it makes you question your personal work and why clients should continue to work with a creative agency and visual artist like Audrey Bakx. AI does not replace human creativity in the field of art. AI can be used as a tool to augment human endeavours in the field of creativity, but it cannot replace human ingenuity.

Artistic creativity is about analysing, questioning, making choices, developing in the context in which an artist works, and responds to the world we inhabit. This cannot be replicated using machine learning, which is just a data-driven tool. While AI can produce images that are on par or exceed the level of a human artist’s comprehension of creativity, it cannot create legitimately new, original, hand-crafted works. By its very nature, the technology has its limits.

Moreover, AI-generated art lacks the emotional depth and personal touch that human art possesses. Art is a form of expression that reflects the artist's emotions, observations, thoughts, and experiences. It is a medium through which artists communicate with their audience. Therefore, it is recommended that customers do not use artificial intelligence to develop artistic projects.

If your company seeks to establish a project or create a site-specific or customer-based art piece, that enhances human relationships and your company’s vision, I would be a perfect fit for you.